There is a big difference between the number of fans of a page on Facebook, and the interaction on this page! It is not a requirement that the number of page fans is equal to the number of those who interact on it.
Many think that the most important is the number of fans - that is, those who clicked on the like button - but the opposite is true, the most important is the number of interactions on the page.
As both represent the number of people who reached your posts and who interacted with them by reposting, commenting on them, or even just liking them.
You have to focus well on the audience you want to target. You must study their ages, nationalities, hobbies,
and desires, and what is the purpose of following them on your page, in addition to the type of topics that attract them to continue following the page.
You should also study the times of their presence on your page, and all this to understand well the nature of your followers and thus you can choose the important and attractive topics for them more accurately.
Asking questions is one of the most important posts that increase the interest of followers of your Facebook page. All you have to do is ask questions related to the content of your page.
If your page is related to technology news, for example, you can ask a question about which devices do you most browse through the Internet?
Is it a smartphone or a PC? Or what are your favorite smartphone specifications? And so on.
Or if your page is related to art news, then you can ask a question about the most viewed movie or series? Or an artist you like the most? To the last of the questions.
Followers are very interested in this type of post, so you should pay attention to it.
Pictures are the most important thing that attracts the attention of your followers, especially if the pictures contain information or a saying of a celebrity, or contain text in a large and clear font, with a type of font and colors that attract the eyes.
As well as images that contain a landscape or contain anecdotal animals, arouse the admiration of followers and motivate them to interact with them by liking or commenting on them.
Here you also have to choose the images according to the nature of your page. It is not reasonable for your page to be interested in food and its recipes, and then you publish pictures related to political matters, in this case the interaction with them will not be good.
The use of hashtags in social networking sites is very important, but you must use it in the right way, as it is preferable to use the hashtag with well-known and frequently used words.
Like the free digital encyclopedia #Wikipedia reaching the #Android smartwatches via the #Atopedia app, you will notice here the hashtag work on the most famous and most frequently used words.
If a fan enters the hashtag out of curiosity, he will also see your posts within the posts related to that hashtag, which helps to increase the spread of your page and increase interaction on it.
You should also create a hashtag for your page, such as #commerce and economy.
Contests are one of the most exciting things for the audience, you have to think about making a contest for your audience and prepare well because it will drive a lot of visitors to gather in one place in a short period of time.
It is preferable to specify your prize and to be large and valuable, and to be related to the interests of your followers. Focusing on the goal of the competition is to increase the number of interactions on your page and encourage your followers to participate in it.
Also, make the contest motivate your followers to repost it to reach the largest possible number, and most importantly make it short-term in order to add some excitement to it.
That is, for a period ranging from one to two weeks at the most, make it a fun competition, as people love excitement.
In conclusion, we say that the content related to your page is the basis, so be sure to provide what is useful to your followers before thinking about how to make them interact with your page.
The content is the king (Content Is King) and it will be the first factor to interact with the page besides applying the tips we mentioned.
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